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lex Olowo inner cirlce Mentorship group
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Selling is the most fundamental of business skills and the one that is taught the least in business schools, despised the most by business people and most misunderstood in the market place. Selling is not convincing people to buy things they don’t want, don’t need and can’t afford. Selling is persuasion, and persuasion is the opposite of convincing. Convincing is attempting to get someone to do something you desire them to do for your reasons. Persuasion is helping someone make a decision they already desire to make for their reasons. Selling is a process, not an event. Selliberation teaches people to understand the sales process so they can effortlessly sell to people who are happy to buy!